Building the next Generation of Design Companies

Axel Söderberg wearing a green jacket and blue jeans sitting on a textured bench with hands interlocked, in a room with a dark abstract wall painting and modern lamps.

Axel Söderberg

Founder & CEO

Axel Söderberg
Founder & CEO

"Our ambition is to bring design into the heart of the cultural conversation – to elevate it to the same emotional and societal importance as art, fashion, or music."

About Us

Companies

Nordiska Galleriet

Information

Europe’s most recognized curator of the finest design in the world.

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Länna Möbler

Information

Länna Möbler is a leading authority in Scandinavian design, curating over 300 of the region’s most respected brands with a collection of more than 200,000 items.

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Yllw

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Yllw shapes the workplaces of tomorrow — from offices and hotels to restaurants and public spaces — setting circular design as the new standard.

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Dusty Deco

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Inspired by objects and places we hold dear, Dusty Deco combines a global selection with its own collection — bringing international style to your favorite spot in the world.

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KA YO

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Focusing on apparel and equipment for outdoor, running, and trail running experiences, KA YO presents a highly curated selection of progressive industry leaders and niche brands.

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The New Era

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Based in Scandinavia, The New Era is a leading publication for architecture, interiors, design, and craft, reaching readers across Europe, North America, and Asia.

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A. Huseby

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An ode to Scandinavian living.

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NGLM Group

Key Figures

7
Number of brands
1.8
B SEK
Total revenue
51.2
%
Yearly growth since inception 2017
Talent At Our Core

Creatives &
Entrepreneurs

Marc Nylander
Entrepreneur
Emma Olbers
Creative
Lotta Agaton
Creative
Shane Schneck
Creative
Daniel Östman
Creative
David Ericsson
Creative
Simon Skinner
Creative
Gunilla Allard
Creative
Mats Theselius
Creative
Willo Perron
Creative
Lina Kjellvertz
Entrepreneur
Edin Kjellvertz
Entrepreneur
Hanna Nova Beatrice
Entrepreneur
Marc Nylander
Entrepreneur
Emma Olbers
Creative
Lotta Agaton
Creative
Shane Schneck
Creative
Daniel Östman
Creative
David Ericsson
Creative
Simon Skinner
Creative
Gunilla Allard
Creative
Mats Theselius
Creative
Willo Perron
Creative
Lina Kjellvertz
Entrepreneur
Edin Kjellvertz
Entrepreneur
Hanna Nova Beatrice
Entrepreneur

NGLM is a community of Creatives and Entrepreneurs united by a shared ambition:
to become world leaders in design.

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Press: Latest from the group

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Dusty Deco Shanghai Apartment

Press Release
|
March 19, 2026

Yllw accelerates Nordic expansion with acquisition in Denmark

Press Release
|
March 13, 2026

Länna Möbler appoints new CEO

Press Release
|
February 16, 2026

Dusty Deco Shanghai Apartment

Press Release
|
March 19, 2026

Yllw accelerates Nordic expansion with acquisition in Denmark

Press Release
|
March 13, 2026

Länna Möbler appoints new CEO

Press Release
|
February 16, 2026

NMNG by NM3 for Nordiska Galleriet

Press Release
|
February 2, 2026
Our Model

Creating a global design powerhouse through Independence and Entrepreneurship

A strategy born from a relentless commitment to building lasting companies within the design and creative industries.

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Bringing design to the world at scale

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